2018
PURE

A brand exploration inspired by the crossroads of alchemy and wineries

Project Overview

PURE was inspired by the craft and history of alchemy and how it overlaps with the science of fine wines and spirits. A brand was created to represent the refinement of wine and mystique of history.

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Results

What resulted was an icon exploration to represent four distinct lines of PURE wine. Each was based off of historic alchemical symbols of noted poisons.

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Mille Fiori
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Gabriel & Co.

Selected Works

Gabriel & Co.UI/UX, Identity, Digital Design

MirrorUI/UX, Identity, Digital Design

Pan AmericanUI/UX, Identity, Mobile/Web, Digital Design

TruViewUI/UX, Identity, Mobile Design

Hunter Douglas Identity, Web Design

48 In 48Identity, Web Design

MuffixUI/UX, Identity, Mobile App Design

CPNWeb Design

Mille FioriBrand Design, Logo Design

PureBrand Design, Logo Design, Packaging Design